Social Demographic Profiling

Access Life Stage and Income Profiles to increase Sales

The more you know about your customers, the more effectively you can meet their needs. Making sure your products and services are promoted to the right people in the right way is a key step to building a successful business. We’ve analysed the 2.2 million addresses in Ireland to help you do just that. We only charge you for the addresses that we can match our social demographic profiles to so there are no hidden charges and you only pay for what you get!


Use our Social Demographic Profiles to identify and develop sales opportunities for your products and services

All residential addresses on the AddressFix database have been assigned a social demographic profile. Each profile brings together two key drivers of consumers’ purchasing behaviour - lifestage and income level. This information can help develop your business to:

  • Evaluate if you are targeting the right audience with the right products and services
  • Tailor new products and services to meet your customer's needs
  • Develop customer-focused, effective sales and marketing campaigns
  • Create targeted sales and marketing campaigns

Have a look at our quick video below to see how you can analyse your customer lists to make strategic decisions:


AddressFix - Social Demographics Analysis from geodirectory on Vimeo.

Social Demographic Profiling in Action

A solicitor’s office used social demographic profiling to determine the types of customers they had in their customer lists. They have been in operation for over 20 years so their client’s needs have changed over this time. From applying social demographic profiling to their customer lists they were able to determine that the majority of their customers are “Prosperous Empty Nesters”.

The solicitor’s office knows that customers in this type of area would be thinking about revising their will or perhaps purchasing a property overseas and so can target them accurately as they know what they will be interested in hearing about. This will improve their brand image to their customers as they will not be receiving nuisance phone calls regarding services they are not interested in.

See below for descriptions of our Income and Life Stage indicators.

Income Indicator


Life Stage Indicator

How is that information represented?

In your Excel file you will receive a social demographic profile beside each matched address, where applicable. Possible Social demographic profiles include: Struggling Starting out; Comfortable Retired; Prosperous Starting Out; Budget Conscious Empty Nesters.

Our Social Demographic Profile service is easy to access.

All you need to do is:

  • Upload your database of addresses
  • Select the Social Demographic profile option
  • Accept the quote

The Social Demographic profile will be added to each verified address.

2.2 million business opportunities waiting for you

If you require additional Social Demographic information to improve your customer lists get in contact with us at to find out more.

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