AddressFix: cutting costs by up to 60%
AddressFix makes a clear promise: we can help cut the costs of updating your address records by up to 60%. For example. c
orrecting 2,500 records yourself would cost €1,250. But AddressFix costs just €500 – 60% less!
The maths are simple if you assume:
- a data-cleansing employee can cost €12 an hour;
- it takes five minutes on average to research, verify and fix each address.
And when you consider other employment costs (such as insurance) that you avoid or the time employees could be spending on revenue generating activities, the savings can be even higher.
How the cost of inaccurate data adds up
It’s easy to dismiss inaccurate addresses as a minor issue. However, their true cost becomes startlingly clear when for example the expense of resending a returned mailing is examined in detail:
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TOTAL COST OF ONE ERROR: €5.30
Based on the above calculation the direct cost of an incorrect address is over €5. The direct cost of one address error ranges from €2.30 to €5.30. However, this does not include the
negative impact on brand, customer perception and most importantly lost sales opportunities. Considering you can fix this address for as little as
20c using AddressFix, it's a no brainer!
There is also the matter of all the extra value and benefits your fixed data brings you like
revenue and cost efficiencies. There is no time to waste, upload your customer addresses now and get a
FREE Health Check.
The looming threat: GDPR fines
Inaccurate addresses do more than simply drain resources. When the General Data Protection Regulation (GDPR) comes into force on 25th May 2018, organisations will face very hefty fines if their data management doesn't comply with the new rules.
In fact, the GDPR allows for fines of up to €20 million or 4% of total worldwide annual turnover (whichever is greater) for serious breaches. Be ready and don't get caught out, upload your addresses and
get them fixed now.
UPLOAD YOUR ADDRESSES